John D Rockefeller as a captain of Industry Essay

John D Rockefeller, founder of standard oil was a captain of industry, he was led to the path of efficiency through his mother and father when he was younger; this helped him grow into one of the biggest companies of the time. He soon started Standard Oil and became a billionaire. Despite the robber barren ways he got to the top, he got there and set a way for American corporations of the future. His father started him on the road to business, when John D Rockefeller was seven his father loaned him five dollars at high interest rates. However harsh this may seem this paved the way for John. He soon made the correct business choice to lead him to the top. He started doing small job around the neighborhood such as digging up potatoes and saved every cent. He soon learned the harsh ways of his father such as buying pound candy and selling it by the piece and by age, thirteen he was lending fifty dollars at compound interests. His mother led him on a path of efficiency, which would prove to be key to his career. His mother taught him the proverb that willful waste makes woeful want. Soon John was efficient on everything, how quickly he ate and hiring people to do the task, which he thought time consuming. One instant he saved 1.54 per oil barrel by just putting one less drop of sealant on each barrel. John D Rockefeller was a genius businessman. He had a natural knack for it. He reduced the competition by inventing new ideas such as quantity discount, where he would charge less if the customer bought more. This way he could make people buy his oil instead of competitors because it seemed cheaper, and he was making the customer buy more because it seemed like a good deal. Rockefeller also saved money by demanding lower transportation costs, which he could do because he was dominating the business and without him, there would be no business. Soon his competitors were paying five times as much in transportation costs. Rockefeller at one point just eliminated the competition. He purchased his competitors to ensure he would undercut his competitors’ prices. It helped kerosene drop from 58 cents to 26 from 1865 to 1870. Rockefeller also started the Standard Oil Trust. A trust is a business combination in which a single board of trustees controlled a group of member corporations. He came up with it to efficiently control the  companies he had acquired. However soon this practice was seen as illegal and unfair because he dominated the market and could subject the customers to any price he decided, yet it was still ingenious. Not only did John D Rockefeller come up with creative new ideas that helped him to become more efficient and eliminated his competitors, which made him the largest and richest company but he also adjusted to the times. When a Dartmouth professor found a way to refine the oil he quickly jumped on the market. Soon the internal combustion engine was invented and Rockefeller ordered the production of gasoline and machine oils immediately and they were ready for mass production by the time the first car was reveled in 1887 John D Rockefeller was a captain of industry and he deserves the title. He was an ingenious man who set up the way for big American cooperations of the future. Standard Oil was used all over the world from India to Africa. By 1878 alone, he had control ninety percent of he held ninety percent of the oil refining capacity in the United States alone. No man had ever been able to reach Rockefellers fortune at his peak. Clearly, John D Rockefeller is the ultimate captain of industry.

Big Ideas in Science Essay

Food, it has become the final frontier. No longer are the days where oranges come from Florida or California, and cheese from Wisconsin. We are a global society and can export and import food from anywhere. As you are reading this, you might be enjoying some grapes from Argentina or drinking water from Iceland. Let’s see where a couple of meals came from, shall we? I’m not much on breakfast, mostly because I don’t get up in time to eat anything. Today though, I had a bagel with cream cheese. There’s not a lot of information on where the cream cheese is made or where the ingredients come from. Its Wal-Mart brand, so I’m guessing they outsource to some local company. The bagels are from Lender’s, and there is some information on them. The wheat that is used in the bagel is from the Western prairies of the United States and the water is found locally at the plant (Lender’s, 2012). I have to have something to wash this down with, and my breakfast drink of choice is Sunny D. According to the website, Sunny D’s juice is sourced from Florida (Sunny D, 2012). So far, I seem to be having a pretty American day as far as meals are concerned. After breakfast, most of my day is spent at work. I normally have to include both lunch and dinner because I work twelve hours or more a day. I work at Pizza Hut, so getting something to eat is easy. Unfortunately, there isn’t a lot of information on the origins of the food. I know the wheat used in the pizza crust is from the Midwest and I believe the cheese is from California (Pizza Hut, 2012). My beverages are an assortment of Pepsi products that are bottled at different plants around the United States. I guess I’m not much of an international eater, but at times I can be, it’s just been a busy week. Since it seems that most of my meals are processed foods or from a restaurant, my food arrives about the same way. The wheat or fruit is harvested and loaded onto trucks. These trucks take the produce to the factory where it is milled or juiced and mixed with other ingredients and preservatives, until the final product is reached. It is then bagged or bottled and shipped to a warehouse. It sits in the warehouse until picked and delivered to the store where they can be purchased. When I was in college getting my business degree, we talked a lot about the global market and its benefits. One of these benefits is more competition. Yes, competition is a benefit. It not only provides more choices, but competition means that companies will try different things to keep its customers. This can range from promotions to new lines of product. Lender’s bagels for example, not only have plain bagels, but also blueberry, strawberry, and cinnamon raisin. Another benefit of a global market is that it gives companies a broader market size. With a bigger market, companies are able to receive income from multiple sources rather than just locally. The internet has really helped the global market. You can order products direct from Germany, even though they’re not sold at your local store. You have to love our digital age. Being a global market can also have its negative impacts. Being from the south, I can remember my mom telling me, â€Å"You’re getting too big for your britches.† I know, it’s a weird saying, but it holds true for a lot of things. Companies that try to be global can sometimes â€Å"get too big† and lose sight of what his happening locally. The expansion in China and Europe become such a priority, that their backyard gets overgrown with weeds. It can also produce poor products. How many times have you received something from overseas that breaks within its first week? Or, you call technical support for a company based in Dallas, TX and get someone in India? I’m not saying that to be racist or anything, but a local company should take care of its local people. â€Å"Think Globally, Act Locally†. This can be interpreted many ways because we all think differently. For me, it means that you should consider the â€Å"big picture† and the benefits of introducing your product or service to a broader base. While doing this, however, you should take care of those around you. I had a former supervisor that would tell us, â€Å"Dance with the one that brought you.† I don’t know where he got that phrase from, but he was trying to tell us that we may get promoted or moved to a busier store, but don’t forget what brought you to that point. Go ahead and expand your operations to Europe and Asia, but don’t forget the people of St. Louis (or wherever) that supported you while you were growing. After all this research, my way of choosing goods really hasn’t changed. Even after studying the global market back in business classes, I still looked at products the same. While I appreciate the local producers and will buy their stuff, I’m also a cheapskate that goes for the best deal. I am willing to pay more, for example, I’ll shop my hometown drug store before going to Wal-Mart, even though it might cost a little more. The service and convenience will make up for the slightly higher price. I also like to try new things. I’ll try a new beer that’s imported from Mexico or Australia, but I’ll still keep some Bud Light in the fridge. I will agree that we should buy American, but we don’t always make the best stuff. The global market has its ups and downs. It’s like a marriage, most of the time it’s a wonderful union that makes people happy and provides the needs for each other. Other times, it seems like mommy (global company) and daddy (local company) just can’t get along. If the children (consumers) make the right decisions and try to â€Å"Think Globally, Act Locally† themselves, it might help the marriage. Then again, maybe we should just cut ties with the rest of the world and â€Å"Think Locally, Act Locally†, what do you think about that?

20th Century Genius Award Essay

A nominee for the 20th Century Genius Award should be Riley B. King. King has had an integral part in the history of the blues style of music since the mid 1950s. The manner in which he plays his guitar, Lucille, and his voice are very distinguishable. His style of instrumentation has carried over to other genres of music as well. He is hail as the reigning king of the blues. Most blues guitar solos will have some of the recognizable King inspired bent notes. Riley B. King, better known as B. B. King, was born September 16, 1925 to a family of poor sharecroppers in Mississippi. King’s artistic contribution to the 20th century is music, most notably the Blues. In the blues arena, he is probably one of the greatest and most respected guitarists in the history of the genre. When one hears the name B. B. King, the music of the blues immediately comes to mind. His musical motivation came from the music in his church. At first, Riley wanted to become a gospel singer. The pastor in his church taught him the basics of guitar. He then became a self taught guitarist by using instruction books he ordered through the mail. Since his arrival on the scene in the mid 1940s, King has been the definition of blues for the world wide audience. In his youth, he would play his guitar on street corners for dimes. There were nights when he would play in four towns. Riley also performed with small gospel groups. At the age of 21 hitchhiked from his home in Mississippi to Memphis to pursue his dreams in music. In 1948 King’s performance on a radio station in West Memphis launched his career. This performance turned in to regular performances at a grill in West Memphis called Sixteenth Avenue Grill and to a 10 minute time slot called â€Å"King’s Spot† on a radio station in Memphis. King’s 10 minute show was such a hit, the show was lengthened and turned in to a show called â€Å"Sepia Swing Club. † Riley decided he should have a name that was easily remembered for his radio show, so he started out with Beale Street Blues Boy. That named seemed to be too long, so he shortened it to Blues Boy King. When Blues Boy King first performed in New York, he decided to shorten his stage name to B. B. King. King has named his guitars â€Å"Lucille† after he performed at an event in Twist, AR. A couple of men began to brawl over a woman and during the brawl a stove that was fueled by kerosene was knocked over. This set fire to the building and everyone rushed out. When King realized his guitar was still inside, he risked his life to run back inside and retrieve it. After it was all said and done, he found out the two men were fighting over a lady by the name of Lucille. At that time he figured he would give the name â€Å"Lucille† to his guitars so he would remember to in no way do a foolish thing like fighting over a woman. In King’s song, â€Å"Three O’clock Blues (1951), the song begins with a four bar guitar introduction, followed by four full choruses of the twelve bar form. The third chorus is an instrumental with the guitar improvising on the harmonic progression. In this song, King sings and then plays guitar lines that serve as a response to his vocal lines. The guitar lines reproduce and expand on the vocal melody to which they answer and often use string bends to reach blue notes. An accompaniment is provided by saxophones playing notes that are long held. The drums are very quite with little or not accenting of the backbeat. Some urban sophistication in the arrangement is the occasional use of half step slides into some of the main chords of the progression. A great deal of the time, King slides down to the appropriate chord, then turns around and slides up to the tonic chord at the final beat. During his career, King has created one of the most individualistic guitar techniques in the world. He integrated his specific and intricate vocal-like string blends and his left hand vibrato. These types of instrumentation have turn out to be important works of a rock guitarist’s expression. B. B. King was inducted into the Blues Foundation Hall of Fame in 1984 and into the Rock and Roll Hall of Fame in 1987. He received the National Academy of Recording Arts and Sciences (NARAS) Lifetime Achievement Grammy Award in 1987 and has received honorary doctorates from several universities. According to Billboard, â€Å"B. B. King has 74 entries on the Rhythm and Blues charts and he was one of the few full fledged blues artists to score a major pop hit when â€Å"The Thrill Is Gone† crossed over to the mainstream success. † King’s lyrical and expressive solo style has made a large impact on several artists in the rock genre such as Eric Clapton, George Harrison, Jeff Beck, Jimmy Page, and Jimi Hendrix, Mike Bloomfield. B. B. King’s urban blues guitar style includes the playing of lines that are equal in importance to the lines he sings. There is no single recording that can show the brilliantness of B. B. King’s abilities as a guitarist or a singer. His interest in playing melodic lines rather than chordal accompaniments is quite obvious in several of his numbers. King has performed as a featured soloist with jazz bands and groups of all sizes. He has also performed with large orchestral string sections playing arrangements of blues songs. Considering what B. B. King has done for the art of blues music, the accomplishments he has had during his career, and the influence he has had on the various genres of music, his contributions to the blues music will continue to impact the music industries for years to come. For these reasons, B. B. Kind should be considered for nomination for the 20th Century Genius Award. References (April 03, 2008). B. B. King. Retrieved April 10, 2008, from Academy of Achievement Web site:  http://www.achievement.org/

Character analysis of Myrtle and Daisy in “The Great Gatsby”

Two of the main characters in â€Å"The Great Gatsby† are Myrtle and Daisy. There are definition connections between Daisy and Myrtle. For instance both of them are unhappy with the person that they are married to. This is because they are both in love, in different ways, with Tom. Myrtle attempts to appear as a high class citizen but the reader notices that there are many holes in this disguise. Myrtle wishes to emulate the appearance of a high-class citizen but the reader see a clear disparity between her ideal vision of herself and reality. Myrtle does not have the figure of a high-class woman. She is neither skinny nor beautiful. † †¦her face contained no facet or gleam of beauty†. Unlike Daisy Myrtle is not a physically attractive person. The book makes reapeated references to her being â€Å"stout† or â€Å"thick figured† All of the high-class people that live on East egg come across as physically attractive. This quality comes though very clearly in Daisy. Myrtle clothing is one of the ways that she tries to project this upper class image. At one point in the book she changes her clothes three time in one chapter. This repeated changing of costume is her attempt to be seen as though she os wealthy and can afford to have many different dresses. The material that her dresses are made out of is also very expensive and this is one of the ways that the author makes it look like she is attempting to emulate a wealthy status. This contrasts with Daisy. She displays all of the qualities a high-class person that would inhabit East Egg. She is attractive and wears expensive clothes as if they are an everyday item. â€Å"I like your dress remarked Mrs McKee†¦Its just some old crazy thing. she said I just slip it on when I don't care what I look like† Myrtle attempts imitate this my wearing expensive clothes and saying that she doesn't think much of them. They also dress in different ways Daisy wear mainly white while Myrtle dresses with more colour. Myrtle says this in order to keep up her image of being rich. The reader can observe a noticeable disparity in the myrtle's environment when compared to Daisy's. This is principally due to the difference in wealth that they have. Myrtle live in an old dusty house that doubles as a garage that here husband runs. This is located in the valley of ashes with is described as â€Å"†¦a fantastic farm where ashes grow like wheat into ridges and hill and grotesque gardens.† From this description, it is lucid to the reader that the valley of ashes in an undesirable and unsightly place to live. There is a reason that they the author has chosen for Myrtle to live in such unpleasant surroundings. It could possible be because it her soundings reflect the way in with she uses people in order to climb the social ladder. This is in sharp contrast with Daisy who has a â€Å"cheerful red-and-white Georgian mansion, overlooking the bay.† They also live on East Egg, which is the one of the most fashionable parts of the island. She also has numer ous luxurious items at her disposal. For instance, they have â€Å"a snub nosed motor boat† and expensive cars as well as lots of horses. Another way that they differ is in the enjoyment that they get form life. Daisy is very bored with her life doesn't seem to have much fun even though she has lots of money. † I've been lying on that sofa for as long as I can remember.† This helps the reader form an image of her a person that has very few tasks to carry out. Throughout the course of the book it surfaces that although she has a comparatively meaningless existence. Myrtle on the other hand takes great pleasure in attempting to climb the social ladder. Although she makes attempts to appear bored the reader can see though these. It is apparent that she is delighted by the attention and complements that she gets while in the company of Tom. Daisy and Myrtle are discontented with the person that they are married to. However they are so for different reasons. Daisy discontent stems from Toms love for another woman Myrtle, while Myrtle is dissatisfaction is there because he has married a man that she sees as a loser. â€Å"He (her husband) is not fit to lick my shoe†, this sums up that way that she fells about her husband. Daisy takes the opposite view of the way the Tom is treating her. â€Å"It couldn't be helped† is her response when she finds out that Tom has another woman. She sees it as if it where fait that he would in the end love someone other than her. Overall the reader can see that there is a sizeable difference between Daisy and Myrtle. These two characters are not entirely dissimilar because they both share some dissatisfaction with their husbands but have different ways of handle there discontent.

Climate Change Paper Essay

Global climate change is one of the most urgent environmental problems we have to acknowledge today. The world, as we have observed and recorded data over the last several decades, is in the midst of an unexpected alteration. Temperature in the winter season is changing more than other seasons and mid to high latitude positions are showing comparatively bigger changes than those of low latitudes. The water vapor, carbon dioxide, ozone and many other chemical compounds in the atmosphere which absorb thermal radiation emitted by Earth’s surface and atmosphere, are increasing, contributing to the significant changes in our global climate. Over the past one hundred years, Earth’s average surface temperature has increased by approximately 0.74 degrees Celsius and for the past 16 years from 1995-2010, 15 of those years were among the warmest years in the instrumental record of global surface temperatures since 1850. (IPCC, 2007) It has been shown that since the start of the Industrial Revolution, atmospheric carbon dioxide concentrations have risen exponentially and steadily as a result of the combustion of fossil fuels as an energy source for industrialized nations and developing nations alike. Apart from that, deforestation also play a major role in global warming as forested lands are typically cleared and burned for farming. The sea levels have as a result of the associated thermal expansion of ocean waters and melting of glaciers, shown to rise at a rate of 1.8 millimeters per year in the past century. A rise in sea levels will have serious implications on coastal environments or small islands from the perspectives of both natural ecosystems and human populations as a large portion of the human population live in coastal areas. There would be direct inundation of low-lying wetlands and dryland areas, increased salinity of estuaries and aquifers, heightened storm surges and floods. Apart from that, changes in the global climate patterns will exacerbate an already increasing problem of feeding the world population, which is predicted to increase to approximately 9 billion from the current 7 billion by 2050. Dominant food crops like corn, rice, wheat, are likely subjected to  abnormal changes in  temperature and moisture that control growth, survival, and reproduction. Shifts in the geographic range of some crop species may result in significant changes in regional land use patterns that come with social and potentially hefty economic costs. According to a major study conducted by the Environmental Change Unit at Oxford University which carried out a collaborative study with agricultural scientists from 18 countries to examine the regional and global implications of climate change, there would be an up to five percent reduction of global production of cereal crops and the current disparity in cereal crop production between developed and developing countries w ill be extended further. Results of the study, in general, showed that agricultural production in developed countries, which are mostly located in the temperate regions, would increase while agricultural production in developing countries as a whole, would decrease by approximately ten percent, exacerbating the widespread hunger issue common in those countries. As cultivation shifts polewards, plant growth and production would be largely affected by changes in the distribution of rainfall and the increase of ultraviolet radiation, and aggravated problems of salinity, erosion, and desertification. Extreme climatic events would also occur more frequently. Warmer temperatures may cause some crops to grow faster than usual and reduce yields during the summer time when the temperature goes above the optimum growing temperature. Aside from that, more extreme weather events like floods and droughts with extreme temperature and precipitation changes can prevent cereal crops from harvest at all. Take for instance, in 2008, the Mississippi River flooded just prior the harvest period for several crops, resulting in a massive loss of revenue for farmers. Also, pests, weeds and fungi favored by a warmer climate would continue to proliferate and build up resistance through sexual recombination, to pose an even greater threat to current domesticated crop varieties. Many pest, weeds and fungi thrive under warmer, wetter climates with increased carbon dioxide levels. Currently, farmers spend billions of dollars every year to combat these threats and with the changes in climate, it is predicted that the ranges of  weeds and pests are likely to expand northward, potentially creating new problems for farmers’ crops previously unexposed to these species. In order to combat climate change from an agricultural standpoint, farmers can adapt by adjusting planting patterns, practice soil management techniques in response to the changing weather patterns. There are various methods like contour and strip cropping and no-till† reduced tillage that can help prevent soil loss due to wind and water erosion. Similarly, farmers could consider planting trees and shrubs for the purpose of providing wind barriers to reduce soil erosion. Apart from that, crop rotations like the planting of corn for a growing season and soybean the next growing season, limits the likelihood that pests can proliferate and potentially reduce use of nitrogen fertilizers. Farmers could also apply manure or leguminous cover crops in place of chemical fertilizers. While such methods are useful to combat climate change, some of the methods may not be feasible in certain areas and even if they are feasible, the yields will not necessarily match the amount of conventional farming. As the climate changes, the demand for Federal risk management programs may increase and farmers could potentially invest in the development of droughttolerant varieties and even consider biotechnology. Genetically modified crops, made for the purpose of higher yields and little to no use of chemicals, may potentially negate the effects of climate change to a large extent if it is easily made and widely implemented. Unfortunately, there are limitations in each technology and it takes a variety of ecosystems to make changes that will cause a significance, in reducing the impact of climate change. References Jones, R., Ougham H., Thomas H., Waaland S. (2013) Flooding deprives plants of oxygen, affecting respiratory processes, gene expression and acclimatory changes in structure. The Molecular Life of Plants, First edn. New Jersey, Wiley-Blackwell. 15: 564-565 IPPC (2007) Intergovernmental Panel on Climate Change Sheaffer, C and Moncada, K. (2013) Introduction to Agronomy: Food, Crops, and Environment. Second edn. New Jersey, Wiley-Blackwell. 8: 51-89 Agrios, G.N. (1997) Plant Pathology, Academic Press Rosenzweig, C. et al. (2000) Climate Change and U.S. Agriculture: The Impacts of Warming and Extreme Weather Events on Productivity, Plant Diseases, and Pests, Center for Health and the Global Environment, Harvard Medical School (http://www.med.harvard. edu/chge/reports/climate_change_us_ag.pdf) Oerke, E.C. et al. (1994) Crop Production and Crop Protection: Estimated Losses in Major Food and Cash Crops, Elsevier Epstein, P.R. (1999) Climate and health. Science 285, 347–348 Harvell, C.D. et al. (2002) Climate warming and disease risks for terrestrial and marine biota. Science 296, 2158–2162

Christian and Islamic art Essay Example | Topics and Well Written Essays - 750 words

Christian and Islamic art - Essay Example Though the traditions that make up the techniques and philosophy of Islamic artworks are derived from Islamic ideas, works categorised as Islamic art are not necessarily religious in their use or significance; it is often the case that the themes of these works are entirely secular in nature. CHRISTIAN ART is art that spans many segments of Christianity. For each religious sect, art mediums, style, and representations change; however, the unifying theme is ultimately the representation of the life and times of Jesus Christ and in some cases the Old Testament. Much of the art surviving from Europe after the fall of the Roman empire is Christian art. The religious hierarchy of the Catholic Church funded and supported production of sacred art. As a stable Western European society emerged during the Middle Ages, the Catholic Church led the way in terms of art, using its resources to commission paintings and sculptures. Christian art is found in architecture, principally in the form of churches, cathedrals, monasteries, tombs and manuscripts. Over the centuries, Christian art has had three primary purposes: Depicting the actual events of the Bible, depicting the events of the Christian life or communicating the message of Scripture in a visual form. Today’s Christian art is denoted by a combination of Biblical events and Scriptural truth. Traditional Christian art mediums include architecture, iconography, sculpture, wood carving, manuscript miniature, stained glass and oil on canvas. the Quran, or the Muslim holy book, which is written in Arabic. Another important characteristic is the covering of surfaces with patterns composed of geometric or vegetal elements. Figural imagery is also used widely in manuscript illustrations, though not in a religious context. Robert Irwin says optics, perspective, colour and geometry shed light on Islamic art, so also did astronomy and astrology. In most manuscript

Role of ethics responsibility in developing strategic plan while Essay

Role of ethics responsibility in developing strategic plan while considering stakeholder needs and agendas - Essay Example The need to make strategies in accordance with business ethics and taking care of stakeholders’ financial investment in a responsible manner is a must for any corporation (Kotler and Lee, 2004). The company’s top management ensures social responsibility by contributing toward social causes and charity and spends a portion of revenues on helping the society work effectively. Also the management takes charge of those who could not find work or are permanently unemployed by offering job opportunities and providing a secure work package in their firm (Werther and Chandler, 2010). Therefore, a corporation goes a long way in acting in a responsible manner for the betterment of a society by ending unemployment and general poverty level. It is also the duty of the company’s top management to allocate the funds appropriately to be used for the social betterment. Furthermore, the ethical issues also include taking care of environment by refraining from spreading pollution through industrial waste. The ethics also lies in providing such goods and services to stakeholders that is beneficial for them and not harmful in any way (Werther and Chandler, 2010). One of the most important agenda to be taken care of for the social responsibility ensuring is the accuracy of financial statements of the firm. The case of Enron represents a worst example of crossing of ethical boundaries by its ever-famous accounting scandal. Enron was found guilty of fraud by producing fake financial reports for external users. It resulted in a big loss on the part of owners, stakeholders and employees of the firm when it got bankrupt. It happened because of the top management of the firm who was responsible for creating falsified accounting records of the company’ business transactions. They presented a bright picture of the firm through creating reports in which they showed the firm in profits when actually it was in big losses. It lost trust of stakeholders badly and mad e a history where unethical business activities are associated with Enron (Baron, 2009). In order to prevent such unethical happenings in the world of business again, it is important to first take care of the financial reports that reaches potential customers or stakeholders. It is because these reports are a way to demonstrate the company’s financial position and investors use these reports as a guide to make decision about their preferences of companies in the market. It can be made possible by communicating the financial condition of a company is an accurate manner without leaving room for errors. Not only in preparing accounting records the management also needs to take care of other matters that make a company sensitive to ethical issues. The main thing is the way to communicate the social effectiveness of the firm to stakeholders as different people have different opinions about various products and services a company offers (Baron, 2009). In case of British American To bacco, some people would not consider the goal of firm as of being socially responsible because of the product it is offering, that is, cigarette, however, the company has other policies such as protecting environment to show that it is ethical and socially responsible firm (Hollender, et. al., 2010). Therefore, taking care of the needs and preference o stakeholders is very important and other thing is to communicate the